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Care instructions

How to keep your Simon Pure jewellery looking gorgeous

Your gorgeous jewels are very much like a vintage sports car, treat them well and they will last a lifetime.

The question is do you drive it and enjoy it or keep it in the garage and take it out on high days and holidays admiring it and polishing it. Similarly you can keep your jewellery in its box, in the safe, taking it out for special occasions or enjoy it everyday accepting it may take the occasional knock.

Equally as a Land Rover will take you everywhere, a Ferrari is more style than functionality. A platinum band will cope with most of life’s landscape where as a tanzanite ring is more suited to a Sunday stroll down the Champs-Elysees.

Some jewellery deserves a little extra care like pearls for instance (see below). Likewise some jewellery finishes such as oxidised silver and gold plate are only skin deep and will be affected by chemical reactions in daily life, however we believe with the correct information you can make the right choice for you and your jewellery.

And remember if something does happen we have the expertise and knowledge to help you put it right.

Below are our care instructions and some advice about daily activities which could be detrimental to your jewels. 


Wear it and love it!

Tuck it up in bed – At night and when not being worn put your jewellery back in its box where it will be nice and safe and out of harm’s way.

To keep those gems sparkling give them a bath – Dip in lukewarm soapy (washing up liquid) water and rub gems gently with a soft toothbrush. Rinse with clean water and dry thoroughly with a soft lint-free cloth. Pearls and opals – clean only with a soft, dry lint-free cloth.

Cherish it – All Simon Pure jewellery is made with a great amount of care and attention. If you are participating in an activity which could damage your jewellery, remove it and place it back in the box so it’s ready and looking fabulous when you’ve finished.

When performing manual tasks, remove your jewellery to prevent physical damage or exposure to chemicals or cleaning fluids. Some tasks that should be avoided when wearing jewellery include kitchen work, gardening, the gym and sports, cleaning the house and other common tasks. Also cosmetics, hairspray and perfumes can contain chemicals that can often damage jewellery. Putting jewellery on after applying these materials will limit any potential damage.

Jewellery does not like swimming; try not to wear jewellery in swimming pools and spas as chlorinated water can react with the metals found in jewellery causing colour changes and even structural damage. As a result it's a good idea to remove jewellery before entering the pool or spa.

MOT – to keep everything running smoothly – Within the first six months of wear we recommend a visit to Simon Pure to have the setting and all components of your diamond ring checked over. This should subsequently be done on an annual basis.

To finish – All jewellery will experience a certain amount of wear during daily activities. Textured finishes will begin to polish up and polished finishes will matt down, with time both will reach an equilibrium.

Finishes such as oxidised silver and gold plating will eventually wear off as the jewellery is worn over time and expose the metal underneath.

These guidelines for wearing jewellery should get you off to a good start, however if you'd like some more advice please feel free to pop in. 

Finally love it and wear it some more!

Pearl care

Pearls require a little extra love and attention. The way to best look after them is to keep them away from chemicals such as perfumes and household cleaning products. To keep them shiny simply wipe them with a soft cloth. 

 *We recommend that all repairs and servicing to Simon Pure jewellery is undertaken only by our own specialist workshop.