T: +44 (0)1483 506111
E: info@simonpure.co.uk

About Simon Pure


We are an award winning, independent, Surrey jewellers with stores in Guildford and Smithbrook Kilns, Cranleigh. We are passionate about beautiful jewellery and we have been creating the most gorgeous designs at our Surrey workshop since 1986. Gold, diamonds, platinum, sapphires and the myriad of nature’s best gemstones, we love them all.

It all began in the quiet Surrey countryside in 1986, when contemporary jewellery design graduate Steve Parsons and classically trained Bond Street Head Jeweller Kevin Rogers set out to bring unique designer jewellery to everyone. With the strong ethos of master craftsman and design aesthetic, their Smithbrook Kilns shop soon developed a firm following for its unusual contemporary designs. Natural themes, flowing lines and subtle femininity in their signature Lilly and Flute collections were the beginnings of what are now Simon Pure classics.

Their recognition grew, they collected National Awards for jewellery design and creative business, they were the undiscovered gem people told their friends about and there can be no greater praise than recommendation.

In 2000 Simon Pure opened its flag ship store in Guildford’s Swan Lane and a whole new clientele was awoken to their exquisite designs.

Still holding strong to their original aim, Simon Pure strives to push the boundaries of jewellery design while respecting the art of the craftsman.

Winners of:

  • Muddy Stilettos Awards 2018 Surrey - Best Jeweller 
  • Toast of Surrey - Creative Business of the Year 2010
  • UK Jewellery Awards -Platinum Bridal Collection of the year 2009
  • Platinum Design Innovation Award 2007
  • Kayman Award for jewellery design 2007


Finalists in:

  • UK Jewellery Awards - Bridal Jewellery Retailer of the Year Finalist 2017
  • UK Jewellery Awards - Bridal Retailer of the Year Finalist 2015
  • Top 30 inspiring Independent Jewellers 2012
  • UK Jewellery Awards - Boutique of the Year Finalist 2011
  • Top 30 inspiring Independent Jewellers 2011
  • UK Jewellery Awards - Luxury Jeweller of the Year Finalist 2006
  • UK Jewellery Awards - Independent Retailer Finalist 2006
  • UK Jewellery Awards - Independent Retailer Finalist 2004


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