T: +44 (0)1483 506111
E: info@simonpure.co.uk

About Simon Pure


We are an award winning, independent, Surrey jewellers with stores in Guildford and Smithbrook Kilns, Cranleigh. We are passionate about beautiful jewellery and we have been creating the most gorgeous designs at our Surrey workshop since 1986. Gold, diamonds, platinum, sapphires and the myriad of nature’s best gemstones, we love them all.

How it all began….

Way back in the mid 80’s when The Hoff spoke to his car and Chris de Burgh wooed his lady in red, two young men dared to dream! With side partings and drain pipe jeans they dreamt of a jewellery emporium the likes of which had never been seen.

The alliance of art graduate and bond street jeweller was like a diamond in the rough, not much to look at but with huge potential. Armed with buckets of enthusiasm, an eagerness for hard work and a fair wind the pair set off on the journey that is Simon Pure.

Along the way they have created iconic and classic collections such as Lilly and Flute and scooped a clutch of national and international awards! (come and see our wall of certificates to prove it!) but most importantly what has always remained true is our desire to design and create exceptional British jewellery for our customers to love and treasure forever.

  • Top 30 inspiring Independent Jewellers 2012
  • UK Jewellery Awards - Boutique of the Year Finalist 2011
  • Top 30 inspiring Independent Jewellers 2011
  • Toast of Surrey - Creative Business of the Year 2010
  • UK Jewellery Awards -Platinum Bridal Collection of the year 2009
  • Platinum Design Innovation Award 2007
  • Kayman Award for jewellery design 2007
  • UK Jewellery Awards - Luxury Jeweller of the Year Finalist 2006
  • UK Jewellery Awards - Independent Retailer Finalist 2006
  • UK Jewellery Awards - Independent Retailer Finalist 2004