Simon Pure the blog

Floral Extravaganza

Our Simon Pure Guildford boutique

 

It`s officially Spring! For many of us this is a time for an overhaul of our wardrobes or interiors and our Guildford boutique window is no exception.

Spring time is easily one of the most romantic seasons of the year with beautiful pastel tones and flowers starting to bloom inspiring this year`s floral extravaganza window display.
The flower wall and hanging floral spheres have dominated the wedding world and for good reason; they are stunning.

It felt only natural to create our very own hand crafted versions here at Simon Pure.

Jumping into the planning process I measured out where these would feature in store and decided it would be best to create a wall panel for the side window leaving the flower spheres to hang in the very front. Using rectangle oasis blocks I fashioned a wall panel which would then be used as the flower wall, the remaining blocks would be used as toppers for our shelves within the store and front window.

Oasis had become a key component for crafting the displays and I had purchased spheres from a craft supplier. I attached ribbon in order to have these suspended from the ceiling, using hot glue and pins which gives a sturdy and strong fitting in order for this to hang over a period of time.
Once all of the background work had been completed the fun could begin with cutting faux flowers from their stems. I had chosen Peony`s, roses, hydrangeas and other soft botanical forms in tones of pastel pink, soft ivory and other dreamy colours. I firstly started creating the flower wall by selecting the larger flowers heads such as the hydrangeas as a base layer and building it up gradually.
Using the small roses, green foliage and peony flowers I fixed together a compact flower wall covering the front, tops and sides to give a heavenly backdrop to our blue topaz and aquamarine Rockstar range.

With all of the floral features installed into the windows I have carried on the theme with our write ups that we produce for our ranges on display. Pink peony`s adorn the write ups adding colour to the shelves along with creating lining sheets made from tracing paper. These sheets I have added the pink peony image and used as a background colour keeping the floral theme running throughout the store, This was added to our side window glass to cover the back of the flower wall and back display cabinet mirrors.
I wanted to carry this floral theme around the whole store in a subtle way and the peony lined paper was the perfect solution.

As a whole the store is full in bloom and creates an enchanting wedding display. Set against the crisp white display stands complementing our stunning new wedding bands and other in house designed jewellery.

Pop in store to see the brand new wedding band designs at Simon Pure