Posts Tagged: diamond ring

On Sunday 4th November we kicked off Simon Pure’s 2018 Design show at our Guildford boutique. This was quite possibly our busiest and most unique yet, so a big thank you to all of you who attended. This year saw beautiful, one of a kind gemstones along with fresh fluid designs breaking the rules on how to wear your jewellery, giving a distinct Simon Pure look.

Our creative director Steve Parsons and our amazing workshop team at Smithbrook Kilns have been working hard all year long perfecting our brand new pieces which are certainly not to be missed.
Most of us have our ears pierced and likely have a jewellery box with our favourites but will now be making room for the new designs from Simon Pure. Our designs now follow up the ear for a fashionable statement with semi-precious stones added for a spark of colour, with collections such as Dragonfly and Damselfly giving the choice to wear asymmetrically, making it unique to yourself.

A new favourite is the Kite collection with its soft art deco like curves in silver and a glimmer of colour with Sky, Swiss and London blue topaz perfect for day or evening wear. Also showcased at our boutique was a unique checkerboard facetted Amethyst and a Rubellite pear drop, but if you prefer an alternative colour you can choose one of the many semi-precious stones we work with.
Whilst on the subject of gemstones, the Luna pendant featured two extraordinary Danburite stones from San Luis Potosi, Mexico. These stones are not only as white as a diamond and have excellent clarity, but they also are completely natural and known for stress and anxiety relief, a perfect excuse for a charming Simon Pure pendant.

Throughout the show it would be hard not to spot some of the fantastic new rings some of which are limited editions. For instance the Gatsby rings are a call back to the roaring 1920s all hand pave set with diamonds and a large spinel with tones such as Loganberry and Lavender that look simply divine with colours that are unrepeatable.
The theme of mixing metal tones together also was apparent with White and Rose golds being used and adorned with exclusive Wineberry or Deep Damson Sapphires from Madagascar and Sri Lanka.

We also saw the edition of new Engagement rings to go alongside our award winning designs. Instore saw the new Panache ring featuring a 0.25ct and 0.40ct round brilliant cut diamonds encased with sweeping metal and compass set claws. Perhaps already a fan of the regal Coronet ring we now have a stunning six claw alternative to add to the family, side set with diamonds and a 0.56ct brilliant diamond. The Entwine edition now features a new Princess cut blue Sapphire which can also be hand made with a Princess cut diamond showing that an engagement ring not always needs a round brilliant.

A striking new collection by the name of Embrace settled in store with round centre stones such as Tsavorite , Sapphire and Diamond all embraced by 18ct yellow and white gold pave set with diamonds. Whether you may be after vintage or modern this stunning new ring ticks all the right boxes and just like all of our engagement rings and collections gemstones, metals and carat weights can be changed to fit specifications.
Along with the brand new designs our most beloved collections from the 2017 design show were able to shine again with new additions to the range such as the stunning new Rockstar studs in Aquamarine, Amethyst and Garnet just oozing glamour. We also saw the addition of two new Twilight rings designs which now feature the option of a 9ct metal that was seen throughout the show. Willow now features a horizontal pendant with six graduating black fresh water pearls on an omega wire, which could also be made with white fresh water pearls for a more classic look.

We would love for everyone to come and view our new pieces on show and perhaps you might even find your perfect gift for a loved one or yourself.

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Simon Pure Purity Collection morganite purple sapphire and diamond rings

Meet the Purity! One of our most beloved engagement rings, featuring a solitaire diamond on a throne of precious metal. Our original design has been holding its own on Simon Pure’s shelves for approximately eight years, until its multi stone sisters came out at the beginning of 2016.

Simon Pure Purity Collection single princess cut diamond ring stone original design

Purity princess cut diamond ring by Simon Pure, original design 2009

The Purity collection combines everything we love in contemporary engagement design – a nice, open setting for lots of light, a minimal, four-claw setting holding each stone, and bespoke craftsmanship with meticulous attention to detail.

Simon Pure Purity Collection diamonds peridot morganite tanzanite purple sapphire

Simon Pure Purity collection (left to right) Platinum and diamond three stone Purity. 18ct white gold,cushion cut peridot and tanzanite Seven Stone Purity cocktail rings. Round morganite and diamond Seven Stone Purity. Oval purple sapphire and diamond Seven Stone Purity.

The Seven Stone Purity won our Proposal competition, and it’s only got better from there. Altering the setting to hold seven stones, while keeping the intricate setting, gave the design an Art Deco feel. From here, we’ve played with stones and metals, giving the Seven Stone Purity a unique look every single time.

Simon Pure Seven Stone Purity diamond and platinum ring

Seven Stone Purity 2016 platinum and diamond

The newest member of our Purity family is the Oval Seven Stone. These come as engagement rings or dramatic cocktail rings – we are particularly in love with this special cut lilac sapphire. The romantic hues and icy sparkle are enough to give morganite a run for its money! Placing an oval cut stone in the centre elongates the design, making the ring look larger without any overbearing features.


Simon Pure morganite and purple sapphire Purity diamond ring

Pastel perfection! morganite and purple sapphire Purity

Over the last two years, we’ve developed a soft spot for this gorgeous beryl: morganite. Perfectly pink, radiantly sparkly, the stone compliments all precious metals, from 9ct rose gold to platinum. We’ve set this morganite in our cushion cut Seven Stone cocktail ring, and its slightly lavender hue gives it a cooler tone, complimenting its white gold setting.

But the Purity is not just for engagement rings! We’ve also set more generously sized cushion cut semi precious stones in the Purity, making it perfect for a statement cocktail ring. Currently available in morganite, AAA tanzanite and a zesty peridot, you can choose your favourite shade to sit proudly on this diamond encrusted design.


Simon Pure tanzanite peridot and diamond Purity cocktail rings

Bold and bright! Peridot and AAA tanzanite Purity rings

What started as a simple solitaire has now created generations of unique designs. Now created for all occasions, whether it’s an anniversary, a special event or a celebration, we’d love to hear your ideas on how to make the Purity your own.


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diamond ring usual suspects by simon pure

3 simple steps

  1. Take a little time to think about her life and style.

Think about the type of girl she is – sporty, outdoorsy, delicate, princessy, demure, understated or centre of attention?

Think about the jewellery she already has and enjoys wearing.

With this in mind, most engagement ring designs fall into the following categories… which would suit her best?


Simply beautiful champ_flute_twist_ring_top

Less is more. Simply set diamonds, nothing more, nothing less.


fleur-de-lis_topTimeless Elegance

Dainty and delicate scattered with diamonds. Classic designs inspired by old-fashioned romance.



entwine_pink_topUnusual and eye-catching

These unique designs are engagement rings with a twist. Designer rings that stand out from the crowd.




A shot of colour. Because life would be boring in monochrome.



diamond_stone square
  1. Diamonds

Read most jewellery blogs and this can be a minefield of facts, stats and confusion.

In a nutshell, diamonds come in a range of qualities and are graded as such via the 4 Cs: cut, colour, clarity and carat weight.*

At Simon Pure, we handpick all our diamonds, insisting on a high quality in cut, colour and clarity. For the final C, carat weight will always be down to the weight of the individual stone. Simple.

When it comes to diamonds, the most important decision is the shape. Options include:

Round – brilliant cut

Square- princess cut

Fancy cut- including marquise, oval, Asher, baguette


*Want to find out all about the 4 Cs? Check out our guide to diamond quality and our previous blog – Diamonds: A gift that lasts a lifetime.


  1. Quick Design Check List

Metal colour preference:          White                    Yellow                   Rose

Stones preference:                   Colour*                Diamond

Stone shape:                            Round                   Square                  Fancy

Style:                                      Timeless               Unusual               Simple


*When it comes to coloured stones, we advise that you stick with the harder gemstones for durability: sapphires and diamonds are always the best choice. They both come in a rainbow of colours, from chocolate diamonds to pink sapphires. Email us or ask in store for details


With this information in mind, you’re now fully prepared to choose the perfect ring – good luck!

If you fancy going off piste with your choice, check out our blog – Story of a Commission – to give you an insight into bespoke designs.

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Meet the New Collections!

Sunday was certainly no day of rest, but a day with a lot of laughs and a lot of prosecco. Each shelf had a brand new design and it was fantastic to get feedback from some of our most loyal customers. Thank you so much to all of you who came, the day was a massive success and a perfect introduction to our new collections for this season!

For those of you not lucky enough to make it to the show, we thought we’d provide a little taster to keep you up to date with what’s new…

Introducing the show stoppers:


This Art Deco-inspired design is the perfect partywear, finished with a technique that Simon Pure has never employed before! Using the point of a diamond on the end of a needle, the resulting tool is then moved in small, circular motions over the metal, making many tiny imprints with its facets. Over a large surface area, this technique gives an amazing frosted effect, as if it’s been scattered with diamonds (but without the diamond price!) Made using a combination of metals, you can choose between silver with yellow gold or silver with rose gold. This unique finish makes the Shard collection a real one-off, and certainly dazzled early Christmas shoppers at the Design Show. This pendant and earring selection looks even better in person – come on down to our Guildford store and see the real sparkle!

shard earrings

Cushion Cut Seven Stone

As voted by you, the seven stone Purity was our most popular engagement ring of 2016. So we took a little Christmas extravagance, and made a big, dazzling cocktail ring to match! With a whopping, cushion cut morganite in the centre, three diamonds clustered either side, and finished with our Purity setting, it was a total show-stealer. Also available in both AAA grade tanzanite and citrus-hued peridot, this ring really stole our hearts…

7 stone Morg

New Twister

 Adhering to our Art Deco theme, we’ve brought out an unusual diamond pendant and diamond earrings collection. Keeping things uncomplicated, with a choice of a 0.15ct brilliant cut diamond or a festively red ruby, we added a spiral of diamond tipped decor around the simple four claw setting. Initially made in yellow gold, we’re already working on a white gold version… with a new array of coloured stones! With a very similar style to our Twister jewellery (but with a bit of a party hat on!), the New Twister is an exciting update to a Simon Pure classic.

new twister

Swan Ring

The Swan collection, until now, has been a ring-less collection. With two different sizes of earrings, a statement pendant and a bangle, we thought a diamond-dusted ring would be the icing on the cake. We wanted to keep it light, something that you could wear every day with the rest of your collection. Introducing lots of air space between the bands of platinum and diamonds that frame a brilliant cut tanzanite gives the illusion of a large statement ring, while remaining delicate enough to suit everyone. Keeping the shape natural and sweeping, the stone is kept as the centre of attention in this piece. Currently set with tanzanite, December’s birthstone, this makes the perfect gift for those with December birthdays and anniversaries.



These lovely new pendants are just the perfect flash of colour among the mass of coat and scarves in your winter wardrobe! The workshop team have had some fun with new metal and stone combinations, experimenting with diamonds and semi-precious stones that steal the limelight with their vivid hues. These certainly embody that Simon Pure style, containing elements of classic designs like Lodestar and Petal.  Set in silver, we’ve really tried to accentuate the shape of the stone, adding grooves in the metal that draw in the surrounding light, creating a rippling effect. Keeping the stones in a simple claw setting, these beautiful designs are perfect for everyday wear.


Check back here soon, we’ll be updating the blog with new collections again! It’s great to receive feedback on new designs, and it’s always worth a trip into one of our stores to appreciate the workmanship and design element behind them. As always, we can make everything in the stone and metal of your choice, which can take approximately 6 weeks to make from scratch. If you’re planning any Christmas surprises, it’s well worth placing your order in good time to save yourself from any last minute rushes!

We hope you love our new collections as much as we do.


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You’ve decided on a gift that will last a lifetime – diamonds! For centuries, these have signified an everlasting bond, due to their durability and eternal sparkle. They are known as a woman’s best friend, and as the epitome of glamour and prestige. You’ve decided to buy diamonds… and apparently this is where it becomes tricky!

'promise_pen_whtgoldYou begin with somewhere you’re familiar with, a shop you know or a friend who loves jewellery. So far, so good. But what started as an average gift hunt unexpectedly becomes something far more complicated. Suddenly, you’re drowning in information and words (all of which sound suspiciously made up). What do terms like The Four C’s, refraction, settings, cut, ‘carrots’, VVS1 or VVS2 even mean? And there are so many questions… Does she like contemporary or classic? How white would she like her diamonds? Does she prefer cats or dogs?

Stop. Breathe. Relax. Rather than enduring a steady stream of buzz words and jargon, take a step into Simon Pure. When you’re with us, the only Four C’s you’ll need to worry about are Coffee, Cake, and Comfy Chairs. Jewellery shopping takes time and thought, so take some weight off your shoulders and we’ll brief you on the vital basics…

Diamonds are valued under four basic categories, known as the Four C’s. In no particular order, this is what each represents:


In simple terms, this is the shape of the diamond. Each shape will have its own pretty name, which in itself can get confusing. The cuts you will find most commonly when shopping are brilliant cut (round), princess cut (square), oval cut (self-explanatory) and baguette cut (looks more like a bar of Dairy Milk than a baguette!). These four tend to rule the diamond roost, but we also hold asscher cuts, cushion cuts, marquise and emerald cuts. There is no ‘best’ cut of diamond, each shape is desirable for different purposes. The quality of a cut lies in its symmetry and polish.



‘Diamonds are clear, of course?’ WRONG! Diamonds have so many different tones, the stone makes a rainbow all of its own. The colour of a diamond is graded in letters, starting from D (being colourless) to Z (tainted colour, with a grey or yellowish tinge). The quality of Simon Pure diamonds will be G-H, which is the top end of the ‘near colourless’ bracket. When diamonds glimmer, the light that passes through them shines vivid and pure colours. If the diamond is already a low quality colour, the light will be tainted and it will not sparkle with the same fire of a higher quality colour diamond.


This is where it gets complicated (but don’t panic!) Diamonds are a natural product of the Earth, made from carbon. As with all naturally made things, no two are the same. Stones come in a vast array of varieties, but the most fascinating way to see the difference between them is by examining the inclusions each will hold. Otherwise known as flaws, birthmarks, blemishes (call them what you will!), these inclusions are also found in diamonds. Clarity is graded from FL – flawless, having no inclusions at all – to I3, whose heavy inclusions are easy to see with the naked eye.

When lots of little diamonds are set together, the stones refract off each other. These ‘clusters’ create a real dazzle, making inclusions much harder to detect. Consequently, you’ll only tend to notice these in larger diamonds, although this isn’t necessarily a negative. Inclusions are what makes a stone unique and can look truly stunning, making your diamond stand out from the crowd.


This refers to the weight of the diamond. Originally, diamonds were weighed using carob beans, which is where the term ‘carat’ originates. Although commonly understand to represent the size, two diamonds of the same carat can often look like completely different sizes. Diamonds of equal weight can be shallow cut or deep cut, and will look very different despite weighing the same. It’s all about how they are proportioned. And remember, bigger doesn’t mean better! If you are choosing for someone with a very slight frame, giant diamonds will drown them. We always provide honest advise about what will suit someone best, most people enter the shop looking for one style and leave with something totally different! As professionals, it is our responsibility to make sure that everyone leaves with the perfect piece.

Cath Cradle plat bcradlex1

Well, there you have it, a brief introduction to the world of diamonds. However, we’d like to stress to that the most important thing is to love what you’re buying. If you think something has that ‘wow factor’ you can bet that nobody will notice that VVS2 inclusion, or care about its colour grade and type of cut. Fall in love with a design, and if it sparkles, and if it’s classic, we think you’re on to a winner. Try not to get overwhelmed with the technicalities – it’s the sentiment and thought behind it that matters most. Feel free to come by our Guildford and Smithbrook Kilns boutiques for advice on where to start. Happy shopping!

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