Posts Tagged: gold


It all begins with a sketch…but a design only truly comes to life
at the bench where our creative director Steve & expert
jewellers have been hand crafting this years new designs.
Starting in January Steve turns to his love of the natural world &
everyday objects to inspire new beautiful pieces.



The use of precious & semi-precious stones are also taken into
account during the process with our directors sourcing only the
most stunning of stones , some of which are specifically
designed around to create a unique piece of jewellery.




When an original design is complete which is called the master
it then begins it’s journey. It’s cast by one of our partners &
from here we’re ready to start making the finished pieces.
This is when our workshop team come into their own with
Sally, Stuart, David & Head Goldsmith Kevin hand-finishing each piece.


Intricate details from polishing the cast to carefully hand
setting stones , no day is the same at our Cranleigh workshop.


At the end of this each piece is checked to make sure it meets
the highest of standards & is ready for it’s new owner.




Beauty is key to us here at Simon Pure & ensuring that when
you find your perfect piece of jewellery you can express yourself
or recall a fond memory. After all at Simon Pure , Its not just
about the jewellery but being part of our story.






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Our Simon Pure Guildford boutique


It`s officially Spring! For many of us this is a time for an overhaul of our wardrobes or interiors and our Guildford boutique window is no exception.

Spring time is easily one of the most romantic seasons of the year with beautiful pastel tones and flowers starting to bloom inspiring this year`s floral extravaganza window display.
The flower wall and hanging floral spheres have dominated the wedding world and for good reason; they are stunning.

It felt only natural to create our very own hand crafted versions here at Simon Pure.

Jumping into the planning process I measured out where these would feature in store and decided it would be best to create a wall panel for the side window leaving the flower spheres to hang in the very front. Using rectangle oasis blocks I fashioned a wall panel which would then be used as the flower wall, the remaining blocks would be used as toppers for our shelves within the store and front window.

Oasis had become a key component for crafting the displays and I had purchased spheres from a craft supplier. I attached ribbon in order to have these suspended from the ceiling, using hot glue and pins which gives a sturdy and strong fitting in order for this to hang over a period of time.
Once all of the background work had been completed the fun could begin with cutting faux flowers from their stems. I had chosen Peony`s, roses, hydrangeas and other soft botanical forms in tones of pastel pink, soft ivory and other dreamy colours. I firstly started creating the flower wall by selecting the larger flowers heads such as the hydrangeas as a base layer and building it up gradually.
Using the small roses, green foliage and peony flowers I fixed together a compact flower wall covering the front, tops and sides to give a heavenly backdrop to our blue topaz and aquamarine Rockstar range.

With all of the floral features installed into the windows I have carried on the theme with our write ups that we produce for our ranges on display. Pink peony`s adorn the write ups adding colour to the shelves along with creating lining sheets made from tracing paper. These sheets I have added the pink peony image and used as a background colour keeping the floral theme running throughout the store, This was added to our side window glass to cover the back of the flower wall and back display cabinet mirrors.
I wanted to carry this floral theme around the whole store in a subtle way and the peony lined paper was the perfect solution.

As a whole the store is full in bloom and creates an enchanting wedding display. Set against the crisp white display stands complementing our stunning new wedding bands and other in house designed jewellery.

Pop in store to see the brand new wedding band designs at Simon Pure


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Meet the New Collections!

Sunday was certainly no day of rest, but a day with a lot of laughs and a lot of prosecco. Each shelf had a brand new design and it was fantastic to get feedback from some of our most loyal customers. Thank you so much to all of you who came, the day was a massive success and a perfect introduction to our new collections for this season!

For those of you not lucky enough to make it to the show, we thought we’d provide a little taster to keep you up to date with what’s new…

Introducing the show stoppers:


This Art Deco-inspired design is the perfect partywear, finished with a technique that Simon Pure has never employed before! Using the point of a diamond on the end of a needle, the resulting tool is then moved in small, circular motions over the metal, making many tiny imprints with its facets. Over a large surface area, this technique gives an amazing frosted effect, as if it’s been scattered with diamonds (but without the diamond price!) Made using a combination of metals, you can choose between silver with yellow gold or silver with rose gold. This unique finish makes the Shard collection a real one-off, and certainly dazzled early Christmas shoppers at the Design Show. This pendant and earring selection looks even better in person – come on down to our Guildford store and see the real sparkle!

shard earrings

Cushion Cut Seven Stone

As voted by you, the seven stone Purity was our most popular engagement ring of 2016. So we took a little Christmas extravagance, and made a big, dazzling cocktail ring to match! With a whopping, cushion cut morganite in the centre, three diamonds clustered either side, and finished with our Purity setting, it was a total show-stealer. Also available in both AAA grade tanzanite and citrus-hued peridot, this ring really stole our hearts…

7 stone Morg

New Twister

 Adhering to our Art Deco theme, we’ve brought out an unusual diamond pendant and diamond earrings collection. Keeping things uncomplicated, with a choice of a 0.15ct brilliant cut diamond or a festively red ruby, we added a spiral of diamond tipped decor around the simple four claw setting. Initially made in yellow gold, we’re already working on a white gold version… with a new array of coloured stones! With a very similar style to our Twister jewellery (but with a bit of a party hat on!), the New Twister is an exciting update to a Simon Pure classic.

new twister

Swan Ring

The Swan collection, until now, has been a ring-less collection. With two different sizes of earrings, a statement pendant and a bangle, we thought a diamond-dusted ring would be the icing on the cake. We wanted to keep it light, something that you could wear every day with the rest of your collection. Introducing lots of air space between the bands of platinum and diamonds that frame a brilliant cut tanzanite gives the illusion of a large statement ring, while remaining delicate enough to suit everyone. Keeping the shape natural and sweeping, the stone is kept as the centre of attention in this piece. Currently set with tanzanite, December’s birthstone, this makes the perfect gift for those with December birthdays and anniversaries.



These lovely new pendants are just the perfect flash of colour among the mass of coat and scarves in your winter wardrobe! The workshop team have had some fun with new metal and stone combinations, experimenting with diamonds and semi-precious stones that steal the limelight with their vivid hues. These certainly embody that Simon Pure style, containing elements of classic designs like Lodestar and Petal.  Set in silver, we’ve really tried to accentuate the shape of the stone, adding grooves in the metal that draw in the surrounding light, creating a rippling effect. Keeping the stones in a simple claw setting, these beautiful designs are perfect for everyday wear.


Check back here soon, we’ll be updating the blog with new collections again! It’s great to receive feedback on new designs, and it’s always worth a trip into one of our stores to appreciate the workmanship and design element behind them. As always, we can make everything in the stone and metal of your choice, which can take approximately 6 weeks to make from scratch. If you’re planning any Christmas surprises, it’s well worth placing your order in good time to save yourself from any last minute rushes!

We hope you love our new collections as much as we do.


Categories: Uncategorised

Over the last two years you may have noticed a rosy new feature on the shelves of Simon Pure. It’s girly, understated, and an acquired taste… which more and more of you are embracing!

Of course, it’s ROSE GOLD. This burnt-hued precious metal has suddenly cleared its very own spot in our jewellery boxes, loved by lovers of yellow and white metal alike. Introduced subtly in bi-colour watches, rose gold has been a breath of fresh air in the jewellery industry. We get a lot of questions about rose gold, and we thought it’s about time we introduced you to our new best friend.




Originally from Russia, rose gold surged into fashion during the 19th century. Originally named ‘Russian gold’ due to its roots, it wasn’t until the Victorian era that Britain – previously dedicated to yellow gold – started to enjoy its warm, pink tones.

Also known as red gold or pink gold, it remains – like its white and yellow cousins – a precious metal. Gold is diluted with base metals known as alloys, and carats tell us how diluted the gold is. White gold, for instance, is gold mixed with naturally white metals such as platinum and silver (and finished with a rhodium plating). Its natural form will thus be slightly tinted. Similarly, rose gold owes its autumnal shade to the alloy that the gold is mixed with – copper! This is why 9ct rose gold will look more vibrant than 18ct rose gold.

DREAMCATCHER ROSE GOLDMany of those tip-toeing around a purchase are self conscious about rose gold being a fad. Give it a year, they tell themselves. It’ll be the the boot-cut jeans of the jewellery industry: out of fashion and impossible to buy! But is this really the case? In the few short years since the metal began its reinvention, rose gold has attracted heavy investment. Both watch and jewellery brands have been inspired by rose gold, creating popular collections. Customers have purchased pieces that they intend to wear for life, and – quite honestly – nothing compliments garnet better… Rose gold has carved out a niche, and it is here to stay! Those who normally wear white metals have found a perfect middle ground – a gold that isn’t yellow, and compliments silver perfectly. On the other hand, yellow gold wearers have a new warm hue to compliment their jewellery. With rose gold, everyone’s a winner.




Its ability to suit every skin tone is another key factor in the popularity of rose gold. For those with cool tones, rose gold really bring out any blush undertones, and looks striking next to a pale complexion. Those with warm complexions need no encouragement to see how complementary the fiery shades of rose gold look when worn.
The designers at Simon Pure continue to make rose gold a key feature in our designs, and intend to do so for more many years to come. So, if you fancy an elegant and modern upgrade to your jewellery collection, feel free to pop in, give it a try and get on board with our rose gold crush!




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