Posts Tagged: jewellery designer

Meet the New Collections!

Sunday was certainly no day of rest, but a day with a lot of laughs and a lot of prosecco. Each shelf had a brand new design and it was fantastic to get feedback from some of our most loyal customers. Thank you so much to all of you who came, the day was a massive success and a perfect introduction to our new collections for this season!

For those of you not lucky enough to make it to the show, we thought we’d provide a little taster to keep you up to date with what’s new…

Introducing the show stoppers:


This Art Deco-inspired design is the perfect partywear, finished with a technique that Simon Pure has never employed before! Using the point of a diamond on the end of a needle, the resulting tool is then moved in small, circular motions over the metal, making many tiny imprints with its facets. Over a large surface area, this technique gives an amazing frosted effect, as if it’s been scattered with diamonds (but without the diamond price!) Made using a combination of metals, you can choose between silver with yellow gold or silver with rose gold. This unique finish makes the Shard collection a real one-off, and certainly dazzled early Christmas shoppers at the Design Show. This pendant and earring selection looks even better in person – come on down to our Guildford store and see the real sparkle!

shard earrings

Cushion Cut Seven Stone

As voted by you, the seven stone Purity was our most popular engagement ring of 2016. So we took a little Christmas extravagance, and made a big, dazzling cocktail ring to match! With a whopping, cushion cut morganite in the centre, three diamonds clustered either side, and finished with our Purity setting, it was a total show-stealer. Also available in both AAA grade tanzanite and citrus-hued peridot, this ring really stole our hearts…

7 stone Morg

New Twister

 Adhering to our Art Deco theme, we’ve brought out an unusual diamond pendant and diamond earrings collection. Keeping things uncomplicated, with a choice of a 0.15ct brilliant cut diamond or a festively red ruby, we added a spiral of diamond tipped decor around the simple four claw setting. Initially made in yellow gold, we’re already working on a white gold version… with a new array of coloured stones! With a very similar style to our Twister jewellery (but with a bit of a party hat on!), the New Twister is an exciting update to a Simon Pure classic.

new twister

Swan Ring

The Swan collection, until now, has been a ring-less collection. With two different sizes of earrings, a statement pendant and a bangle, we thought a diamond-dusted ring would be the icing on the cake. We wanted to keep it light, something that you could wear every day with the rest of your collection. Introducing lots of air space between the bands of platinum and diamonds that frame a brilliant cut tanzanite gives the illusion of a large statement ring, while remaining delicate enough to suit everyone. Keeping the shape natural and sweeping, the stone is kept as the centre of attention in this piece. Currently set with tanzanite, December’s birthstone, this makes the perfect gift for those with December birthdays and anniversaries.



These lovely new pendants are just the perfect flash of colour among the mass of coat and scarves in your winter wardrobe! The workshop team have had some fun with new metal and stone combinations, experimenting with diamonds and semi-precious stones that steal the limelight with their vivid hues. These certainly embody that Simon Pure style, containing elements of classic designs like Lodestar and Petal.  Set in silver, we’ve really tried to accentuate the shape of the stone, adding grooves in the metal that draw in the surrounding light, creating a rippling effect. Keeping the stones in a simple claw setting, these beautiful designs are perfect for everyday wear.


Check back here soon, we’ll be updating the blog with new collections again! It’s great to receive feedback on new designs, and it’s always worth a trip into one of our stores to appreciate the workmanship and design element behind them. As always, we can make everything in the stone and metal of your choice, which can take approximately 6 weeks to make from scratch. If you’re planning any Christmas surprises, it’s well worth placing your order in good time to save yourself from any last minute rushes!

We hope you love our new collections as much as we do.


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