“simon-pure”
adjective:
completely genuine, authentic, or honest.
Definition from Oxford Languages
Simon Pure is an award winning, design led, independent jewellers based in Guildford and Smithbrook Kilns, Cranleigh. We focus on wearable, timeless design, bringing contemporary elegance to everyone.
From Our Hands…
Simon Pure is a tale of two worlds. Like every workshop, there’s dust, polish, noise and the ever-dirty fingernails! Each piece of jewellery you see on display has been through our workshop to be expertly formed, set, polished and finished by craftspeople with a combined 70 years' worth of exceptional experience and talent.
…To Yours
Emerging from this space is a glorious fusion of shine, clarity and sparkle, married with elegant and expert design. Our sales team personally know who has made your jewellery and the processes it will go through to get into our stores. This close-knit relationship allows them to advise you with in-depth knowledge, giving you a beautiful insight into the journey from design to reality.
Our Story
It all began in the quiet Surrey Hills in 1986 when contemporary jewellery design graduate Steve Parsons and classically trained Bond Street Head Jeweller Kevin Rogers set out to bring unique designer jewellery to everyone.
With the strong ethos of master craftsman and design aesthetic, our Smithbrook Kilns shop soon developed a firm following for its bold, contemporary designs. The natural themes and flowing lines in our signature Lilly and Crumble collections have become Simon Pure classics, now joined by Limitless and Butterfly.
As recognition grew, we collected National Awards for jewellery design and creative business, but our success has come from a greater prize: the recommendations of our customers. In 2000 Simon Pure opened its flagship store in Guildford’s Swan Lane and a whole new clientele was awoken to our exquisite designs.
Still holding strong to our original aim, Simon Pure strives to push the boundaries of jewellery design while respecting the art of the craftsman. We’re a member of the National Association of Jewellers and are Assay Assured.
